With Lancôme, La Vie Est Belle

Having led over six influencer campaigns for one of the world’s largest heritage beauty brands, strategic services included creative direction and production for skincare, makeup, and fragrance launches. From set design to viral videos, our team successfully engaged millions digitally while staying true to the brand’s iconic legacy. Notably, we were also the first agency to produce original content in the Middle East, marking a significant milestone for the French cosmetics house.

Produced by Liz Wentling for Club 31
Photography by Mox Santos & Rudolph Azzi