Iconic Products. Legendary Looks.

Over the course of two and a half years, YSL Beauty tasked our team to bring a series of product launches to life with some of the region’s top influencers and celebrities.

From building custom sets design, producing in-studio photography and videography, to providing influencer strategy, our content direction reached millions of people across The Middle East, resulting in the highly anticipated, ultra successful brick-and-mortar launch of YSL Beauty’s first stand alone boutique in the region.

Produced by Liz Wentling
Photography by Mox Santos & Rudolph Azzi
Videography by MAD Juice